GTM Planning to Execution, with AI

**How do you manage a territory with 30,000+ potential accounts?** For **Google’s Regional Sales Manager Tomer Frieder**, the answer is equal parts disciplined GTM planning and smart AI enablement. Tomer will break down how he turns an overwhelming landscape into a focused operating plan, filtering what matters, enforcing clarity, and building the kind of depth that moves deals forward. **On the agenda:** * Distilling 30k accounts into targeted “must-wins” at the rep and sub-region level * Using AI to enforce cognitive focus and eliminate noise * Developing meaningful prep habits and continuous learning in sales