Registration only through the attached link! Zoom link will be sent to registrants: https://bizlive.co.il/event/82653/?ref=meetup In this lecture, I will take you on a journey through the story of Chipotle – a fast-food brand that became a global culinary legend. We’ll uncover how every detail – from the logo to the wrapping paper – tells the same consistent, unified story that generates customers, loyalty, and visibility, even without massive advertising budgets. If you have an amazing restaurant but feel it’s not standing out enough, if your food speaks – but your brand stays silent – this lecture is exactly for you. For anyone who wants their place to speak for itself – this is your lecture: restaurant owners, chefs, culinary consultants, food stall operators, and anyone who wants to turn their space into a place everyone remembers. You’ll leave with a clear understanding of what smart branding looks like in practice, how to create a focused and precise story for your business, and how even a small restaurant can project the strength of a global brand – without a million-dollar budget. And most importantly? I live this field. Food, branding, and culinary culture are part of my daily life – I study, research, and guide business owners on their path to turning their unique story into a brand impossible to ignore. Join me!