Be ready to style your hair no matter what comes your way, with long-lasting styles from the PROluxe professional hair straightener. Its built-in smart OPTIheat technology keeps styles intact all day, giving you a healthy look and beautifully smooth hair. Only 180 SAR instead of 320 The PROluxe hair straightener is designed in a luxurious soft pearlescent pink with rose gold accents, looking as stunning as your hair will feel. What are you waiting for? Feel confident in your hair no matter what you do, and achieve a beautiful 24-hour hairstyle that fits your 24/7 lifestyle throughout the week.