Registration is only through the attached link! Zoom link will be sent to registered participants: https://bizlive.co.il/event/82653/?ref=meetup In this lecture, I will take you on a journey through the story of Chipotle – a fast-food brand that became a global culinary legend. We’ll explore how every detail – from the logo to the wrapping paper – tells the same clear and consistent story, creating customers, loyalty, and visibility, even without massive advertising budgets. If you have an amazing restaurant but feel it isn't standing out enough, if the food speaks – but the brand stays silent – this lecture is exactly for you. For those who need their place to speak for them – this is your lecture: restaurant owners, chefs, culinary consultants, food stalls, and anyone who wants to turn their spot into a place everyone remembers. You’ll leave with a clear understanding of what smart branding looks like in practice, how to create a focused and precise story for your business, and how even a small restaurant can project the strength of a global brand – without a million dollars. And most importantly? I live this field. Food, branding, and culinary culture are part of my daily life – I study, research, and guide business owners on their journey to turning their unique story into a brand impossible to ignore. Join me!