Product Marketing Manager

About the Role As a Product Marketing Manager at Salla, you’ll help us bring the voice of our merchants into everything we launch. You’ll turn product updates into stories merchants care about, translate features into benefits, and spot growth opportunities from your intimate understanding of how our customers operate. This role is built for someone who knows ecommerce inside and out, whether from working with them, supporting them, or being one of them. Responsibilities Understand and Grow a Target Segment: Use your audience knowledge to identify pain points and opportunities, guiding positioning, messaging, and adoption efforts across your assigned merchant segment. Support Go-to-Market (GTM) Execution: Collaborate cross-functionally to plan and execute launches and campaigns that resonate with your segment. Develop Insightful Content: Create content that speaks to your audience’s real needs: landing pages, case studies, lifecycle emails, FAQs, and more. Focus on clarity, value, and simplicity. Daily Task: Talk to merchants.DM them, jump on a call, or review feedback to stay close to their challenges. Work with the product team to understand what's shipping, then shape messaging that lands. Meet with the lifecycle team to plan a campaign that increases adoption for your assigned audience. Brief the creative team on what to design and write, giving them real context. Check your metrics. Are merchants engaging? Did that email work? What’s next? Share learnings with your PMM teammates and propose an experiment worth testing Requirements 3–5 years in product marketing or audience-focused roles (preferably in SaaS or ecommerce) Deep knowledge of ecommerce merchants. Proven ability to drive execution: messaging, positioning, content creation, and campaign support. High curiosity, ownership, and a drive to make things happen. You don’t wait for permission; you push ideas forward and iterate fast. How You Will Impress Us You come prepared with insights, ideas, and clear thinking. You bring proof: past content, messaging docs, or launch examples that show you can do this. You care deeply about the merchants we serve and want to make them feel understood. Benefits Training & Development Bonus Work From Home