Scaling Content Operations with Sitecore Content Hub

**Description:** Upgrading to an enterprise cloud-native CMS like Sitecore XM Cloud is a key step in digital transformation. But as content demands grow, a CMS alone isn't enough to scale operations efficiently. An enterprise DAM and Content Operations solution complements your CMS by centralizing content and assets, streamlining collaboration, and enabling structured workflows across formats and channels. This session shows how Sitecore Content Hub supports scalable content operations and outlines a practical path to enterprise adoption. **Speaker:** **Petar Mitev** He is an independent consultant specializing in Digital Asset Management and Content Operations, and a Sitecore Strategy MVP 2025. With nearly a decade of hands-on experience in Sitecore Content Hub, he helps global brands and Sitecore partners unify their content lifecycle, streamline operations, and maximize the value of their Content Hub investments. **LinkedIn:** [https://www.linkedin.com/in/petarmitev/](https://www.linkedin.com/in/petarmitev/)