Qiddiya is Saudi Arabia’s future capital of entertainment, sports, and culture — a 360 km² mega-project just outside Riyadh. From F1-grade racetracks and theme parks to stadiums and performance venues, we’re creating a destination like no other. This is more than a project — it’s a national transformation. As construction accelerates, we’re hiring ambitious talent to help shape it. If you’re driven by scale, impact, and the chance to build something iconic from the ground up — Qiddiya is calling. Role Summary: Leads the strategic planning and implementation of wayfinding systems across all transport environments. Ensures intuitive, accessible, and inclusive navigation experiences that support all customer segments. Key Responsibilities: ·       Develop a unified wayfinding strategy for multimodal stations, vehicles, and public spaces. ·       Oversee the design and deployment of physical and digital signage systems. ·       Incorporate accessibility, language, and cognitive inclusivity principles. ·       Collaborate with infrastructure, branding, and digital teams to maintain consistency. ·       Evaluate and optimize signage effectiveness through customer feedback and behavioural studies. Behavioral Competencies: ·       User Empathy – Designs systems that reflect diverse cognitive and physical needs. ·       Cross-Functional Collaboration – Ensures alignment across operations, design, and engineering. ·       Attention to Detail – Maintains quality and consistency in signage and navigation design. ·       Creative Problem Solving – Tackles complex information hierarchy challenges with innovative approaches. ·       Cultural and Linguistic Sensitivity – Designs for a multilingual, multicultural user base.   Requirements Qualifications & Experience: ·       Bachelor’s degree. Master preferred in Urban Design, Environmental Graphic Design, Architecture, or related. ·       10+ years of experience in wayfinding and signage systems, ideally in large transit projects within the GCC. ·       Strong understanding of customer psychology and universal design.