Product Growth Marketing 101 for SaaS Startups & Creators

A big challenge in marketing today is the overwhelming nature of tactics in Decision Making. Over relying on outreach with ads, emails, blog, content, etc without having clarity on the strategy driving the decisions. We often forget that the most successful aspect of marketing is understanding customer needs and how to align products with expectations. Growth is a result of doing the right things and doing the things right in that order. Product Marketing plays a hugely under appreciated role **[Join Whatsapp group for updates](https://jo.my/entrepreneurs-whatsapp)** **What is Product Marketing?** Product marketing is ultimately the sum of all the efforts necessary to create a pipeline of "interested" prospects. It brings together insights from research, strategy, communication, position, distribution etc to promote and support a new product so that it successfully resonates with an audience group having a need. Product marketing ultimately contributes to the go-to-market strategy. So some specific tasks that we will discuss are * Creating a Sound Marketing Strategy that is based on company and customer expectations. * Coordinating with the product teams to understand value proposition, transformation, categorization and positioning * Conducting market research to understand customer needs and wants * Competitive intelligence to understand the market * Go-To-Market campaign strategies A lot more is waiting for you **[Join Whatsapp group for updates](https://jo.my/entrepreneurs-whatsapp)** Mohammed Abubucker - https://www.linkedin.com/in/blueocean **My Purpose for doing this program** Software is eating the world. Automation is making us redundant. Only competitive advantage left for humans today is their ability to create, innovate and communicate. Innovation is a non-linear. It doesn't confirm to cause and effect. Speed with which we learn and adapt decides our success. With my course and coaching, i am on a journey on reinvention. After having worked as an employee and consultant for close to 17 years with some marque names such as Accenture as a program manager and solutions architect, i am here to share my learning with you. Some of my content and thought leadership initiatives include https://holisticproductthinking.com https://mcoach.in https://productbees.com https://karishmacotton.com **[Join Whatsapp group for updates](https://jo.my/entrepreneurs-whatsapp)**