Business Outcomes - From Vision to Measurable

**Objective** Help participants define clear, measurable business outcomes that link strategy to daily decisions. **Focus Topics** * Vision → Strategy → Outcomes * Balanced Scorecard essentials * Translating goals into metrics **Brief Topics** * Business Model Canvas * Lean Startup thinking for validation **Hands-On Exercise** Participants work on their own Outcome Map: 1\. Define one business goal they are currently pursuing\. 2\. Identify at least 2 measurable outcomes\. 3\. Link them to customer and financial impacts\. (If time allows: breakout into small groups to share and refine.) **Reflection** * What’s the difference between goals and outcomes? * Why we care about outcomes and not outputs * What do we measure today that doesn’t really matter? Deliverable: a one-page outcome map template to apply back at work.