Qiddiya is Saudi Arabia’s future capital of entertainment, sports, and culture — a 360 km² mega-project just outside Riyadh. From F1-grade racetracks and theme parks to stadiums and performance venues, we’re creating a destination like no other. This is more than a project, it’s a national transformation. As construction accelerates, we’re hiring ambitious talent to help shape it. If you’re driven by scale, impact, and the chance to build something iconic from the ground up, Qiddiya is calling for you. Role Summary: Owns the strategic development and delivery of data-driven insights and digital solutions to enhance the transport customer experience. Responsible for leveraging data analytics, emerging technologies, and digital tools to support CX design and decision-making. Key Responsibilities: · Define and execute a digital roadmap for customer experience, including dashboards, APIs, and data products. · Lead customer behaviors analysis, trend forecasting, and predictive modelling initiatives. · Collaborate with IT, strategy, and planning to ensure alignment of data infrastructure with customer experience goals. · Implement real-time feedback and performance tracking systems. · Oversee the development of digital tools for journey planning, disruption management, and accessibility. Behavioral Competencies: · Data-Informed Decision-Making – Champions data integrity and insight-driven strategies to improve customer outcomes. · Digital Curiosity – Demonstrates strong interest in emerging technologies, AI, and digital trends relevant to urban mobility. · Collaboration and Influence – Builds cross-functional partnerships to deliver seamless digital solutions. · Accountability – Holds self and team responsible for delivering measurable value through analytics and digital programs. · Problem Solving – Approaches complex challenges with systems-thinking and structured reasoning.   Requirements Qualifications & Experience: · Bachelor’s degree, Master’s degree in Data Science, Engineering, Transport Systems, or related field. · 15+ years of experience in transport data and analytics; experience in GCC cities preferred. · Deep knowledge of transport data standards, tools (e.g., Python, SQL, Tableau), and digital solution architecture.