Communication Manager - Entertainment BU - RES256

SWATX is looking for an enthusiastic and detail-oriented Assistant Campaign Manager to help drive our marketing campaigns and initiatives. This role will assist in the planning, execution, and monitoring of various campaigns, helping to enhance our brand presence and engagement with our target audience. Key Responsibilities: Support the Campaign Manager in developing and executing marketing campaigns across multiple channels. Assist in the creation of campaign materials, including digital content, social media posts, and promotional materials. Coordinate with internal teams and external vendors to ensure all campaign elements are executed on time and within budget. Monitor campaign performance through analytics, providing actionable insights and recommendations for optimization. Maintain organized project documentation and reports to track campaign progress and performance. Participate in brainstorming sessions and contribute innovative ideas to enhance campaign effectiveness. Requirements Bachelor's degree in Marketing, Business, or a related field. 1-3 years of experience in marketing or campaign management, preferably in a corporate environment. Strong understanding of digital marketing channels and tools. Excellent communication and interpersonal skills. Ability to work collaboratively in a team-oriented environment. Proficiency in Microsoft Office Suite and familiarity with marketing software (e.g., email marketing platforms, social media management tools). Strong organizational skills and attention to detail. Creative mindset with a willingness to learn and adapt.

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 Octopus by RTG is the tech outsourcing and hiring arm of Robusta Technology Group. In partnership with a leading insurance company committed to providing exceptional digital experiences to the customers. We are seeking a highly skilled Digital Media Performance Manager to lead our partner organization's digital marketing efforts and drive growth through data-driven strategies. Role Overview: As the Digital Media Performance Manager, you will be responsible for overseeing and optimizing our digital marketing campaigns across various channels. You will lead a team of specialists in digital performance, analytics, and marketing automation, while also collaborating with a third-party performance agency. Your primary goal is to maximize customer acquisition, retention, and revenue through effective digital marketing strategies. Key Responsibilities: Strategic Leadership: Develop and implement comprehensive digital marketing strategies aligned with business objectives. Oversee the planning, execution, and optimization of digital media campaigns. Collaborate with cross-functional teams to ensure seamless integration of marketing efforts. Team Management: Lead and mentor a team of digital marketing specialists, including a digital performance specialist, analytics expert, and marketing automation specialist. Delegate tasks effectively and provide guidance to ensure team success. Foster a collaborative and high-performing work environment. Campaign Management: Manage digital media budgets and allocate resources efficiently. Monitor campaign performance metrics and make data-driven adjustments to optimize results. Utilize advanced analytics tools to track key performance indicators (KPIs) and measure campaign effectiveness. Conversion Optimization: Conduct A/B testing and other optimization techniques to improve conversion rates across the customer journey. Analyze user behavior and identify opportunities for improvement. Collaborate with the product and development teams to enhance the customer experience. Analytics and Reporting: Ensure accurate and timely reporting on campaign performance. Provide actionable insights to inform marketing decisions. Develop and maintain a robust analytics framework. Marketing Automation: Implement and manage marketing automation programs to drive customer engagement and loyalty. Create personalized customer journeys and nurture leads through targeted campaigns. Optimize email marketing strategies for maximum impact. Third-Party Agency Management: Oversee the performance of the third-party performance agency. Ensure alignment with company goals and effective collaboration. Evaluate agency performance and make recommendations for improvement. Requirements Bachelor's degree in marketing, business administration, or a related field. Minimum of 5 years of experience in digital marketing, with a focus on performance-based campaigns. Proven track record of leading and managing digital marketing teams. Strong analytical skills and ability to interpret data to drive decision-making. Experience with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics). Proficiency in marketing automation tools (e.g., Marketo, HubSpot). Excellent communication and interpersonal skills. Fluency in Arabic is essential. Desired Skills: Experience in the insurance industry or a similar regulated sector. Knowledge of data visualization tools (e.g., Tableau, Power BI). Experience with data-driven attribution modeling. If you are a passionate and results-oriented digital marketing professional with a proven track record of success, we encourage you to apply for this exciting opportunity.

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The Team The Genetec Marketing Department takes centre stage in showcasing the Genetec brand across regions. The Regional Marketing Manager reports to the Regional Marketing Lead META (Middle East, Turkey and Africa), part of the EMEA region, and partners with the Sales and supporting Marketing teams. The Position The Regional Marketing Manager Saudi Arabia is a strategic and tactical role in the META territory (part of the EMEA region), aligned with the regional business needs.  It is a key contributor to demand generation, brand awareness and building end-user and partner engagements. This role is responsible for ensuring the coordination and execution of marketing campaigns and events that generate new prospects and repeat purchases for the regional sales team. The Regional Marketing Manager is also responsible for overseeing the regional marketing budget and tracking its performance relative to outcomes, while keeping corporate objectives in mind. Strategy, Development & Implementation Collaborate with the regional and corporate marketing teams and local agencies to develop regional marketing strategies and communicate plans with the local sales and marketing teams. Execute and implement activities to ensure successful alignment with the objectives and strategy. Oversee the marketing budget for the region. Manage and ensure on-target budget performance while maximising ROI and provide reports on a regular basis. Approve relevant marketing program translated content align to regional languages as needed. Serve as key contact for all marketing activities in the Saudi Arabia region.   Demand Generation & Program Management Build and implement integrated programs and campaigns to maximize end-user engagement. Execute online and offline marketing initiatives, integrating digital, email, print, direct mail, social media, company websites, brand awareness, and drip marketing initiatives. Develop and manage regional demand generation strategies and campaigns driving new opportunities that convert into pipeline / revenue aligned with regional goals. Adapt and align corporate programs into local/regional campaign and tactics, including web / in-person seminars, tradeshows, executive roundtables, targeted appointment-setting programs, customer-facing events, etc. Public & Media Relations Work closely with the Regional Marketing Lead, the local PR agencies and the Global PR team, to support the PR strategy for the region ensuring desired levels of regional PR coverage.   Channel Partner Marketing Market products and solutions aligned with the channel marketing program to key channel partners in the region and help recruit new partners if necessary. Work closely with the regional sales organization and channel partners to extend the reach to create end-user demand   Technology Partner Marketing Work closely with the Alliance Partner Marketing team to ensure alignment with corporate objectives while respecting regional needs. Collaborate with the Regional Marketing Lead and the local sales teams todetermine the specific goals and engagement for technology partners in the region. Requirements Bachelor’s degree in Marketing or related degree. 10+ years of tech industry marketing experience in Saudi Arabia roles i.e. field marketing, channel marketing or marketing communications. Strong awareness of digital marketing, PR and events management. Demonstrated ability to manage multiple projects, programs, and priorities. Ability to work individually and remotely, having a strong attention to detail. Strong negotiating skills with vendors emphasizing that they ensure the highest quality and on-time delivery. Should be self-motivated and results-oriented, have excellent analytical skills, and be a team player. Must be independent and comfortable working in a fast-paced, evolving environment. Professional-level written and verbal English and Arabic. Other languages might assist, i.e. French. Willingness and ability to travel throughout the region.

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