(B2B) Paid Media Manager

About Lucidya Lucidya is a fast-growing SaaS company empowering brands in the MENA region to deliver world-class customer experiences using AI-powered customer intelligence. With ambitious growth goals and a focus on innovation, we are expanding our team to support and accelerate demand generation across key markets. The Role We’re looking for an experienced and analytical Paid Media Manager to lead Lucidya’s paid marketing strategy, execution, and optimization across the GCC. As a core member of our Growth Marketing team, you’ll drive high-quality lead acquisition and demand generation via multi-channel paid media campaigns that feed directly into our sales pipeline. This is a high-impact role reporting to the Head of Growth Marketing, with cross-functional collaboration with Content, Brand, Product Marketing, and Sales. Requirements Key Responsibilities Paid Strategy Development: Design and implement paid media strategies to drive lead generation and brand awareness in GCC markets. Campaign Management: Launch, manage, and optimize campaigns across Google Ads, LinkedIn, Meta (Facebook/Instagram), and programmatic channels. Audience Targeting: Define and execute precise targeting strategies based on data, buyer personas, and campaign objectives. Creative Collaboration: Work closely with content and design teams to create high-performing ad copy and creatives. A/B Testing: Run experiments on ad formats, copy, landing pages, and audience segments to improve performance. Budget Management: Own budget planning, allocation, and optimization to maximize ROI. Performance Monitoring: Track key metrics (CTR, CPL, ROAS, CPA, etc.) to optimize campaigns and improve efficiency. Reporting & Insights: Deliver insightful performance reports and dashboards using tools like GA4 and HubSpot. Localization & Regional Focus: Tailor campaigns to resonate with Arabic-speaking audiences in the GCC. Trend Tracking: Stay up-to-date with paid media trends and GCC digital landscape developments. What You’ll Achieve in the First 90 Days Audit and assess existing paid media campaigns across channels. Deliver a 90-day paid media action plan aligned with Lucidya’s goals. Establish effective tracking and reporting dashboards. Launch and optimize at least two lead-gen campaigns tailored for GCC markets. Gain a strong understanding of Lucidya’s customer base and messaging. What We’re Looking For Must-Haves 4+ years of experience in performance marketing, preferably in B2B SaaS or tech industries. Proven expertise in Google Ads, LinkedIn Ads, and other paid platforms. Proficiency in Arabic and English (written and spoken). Experience working in startup or scale-up environments. Deep understanding of audience targeting, bidding strategies, budget optimization, and conversion tracking (GA4). Strong analytical skills with experience in data-driven optimization and reporting. Bachelor's degree in Marketing, Advertising, Business Administration, or a related field. Nice-to-Haves Experience with HubSpot, programmatic platforms, and Meta Ads. Familiarity with the customer experience, SaaS, or MarTech industry. Hands-on copywriting or creative direction experience. Exposure to the MENA region digital marketing landscape. Soft Skills Strong ownership mindset and ability to work independently. Comfortable in a fast-paced, dynamic environment. Collaborative attitude, working well with content, sales, and product teams. Creative and curious – always looking to improve and experiment. Why Join Lucidya? Work in a mission-driven, AI-powered tech company at the forefront of customer experience in the region. Be part of a collaborative, passionate, and data-driven Growth team. Opportunity to make a measurable impact on pipeline growth and revenue. Competitive salary, flexible setup, and growth opportunities. Interview Process Screening Interview with our Talent Partner (MawHub) First Interview with Head of Growth Marketing Task Assignment Final Presentation Interview